Using Social Media for Business

Course Overview:

This course takes a look at the world of social media and provides delegates with the information they need to develop a social media strategy for their business so they can make sure they are reaching the right audiences and using their time wisely.

Course Objectives:

• Gain an understanding of why they need to bother with social media
• Know which are the best Social Media platforms are for their business
• Discover where they should spend their time on social media
• Learn what should they should say and how to say it
• Find out when are the best times for them to post content
• Learn how to build your list/database and measure results
• Find out the mistakes to avoid

Course Content:

• The new Marketing Mix
• Understanding your Social Media Goals
• Branding and Social Media
• Social Media Platforms and their demographics
• Choosing the right hashtags and increasing your followers on Instagram.
• Winging it with Twitter
• Facing up to Facebook for business
• Pinning with Pinterest
• Joining the links with LinkedIn
• Measuring Results

Duration: One Day