Using Facebook and Twitter for Business

Course Overview:

A hands on, practical approach to setting up, optimising and using Facebook Pages and Twitter for both B2B and B2C businesses.

Course Objectives:

  • Understand why important to set up your profiles the right way
  • Learn how the key areas to optimise profiles
  • Understand the tools and features that are available for businesses on both Facebook and Twitter
  • Learn how to build their following
  • Learn the importance of and how to drive traffic to their websites
  • Introduce social media management tools that allow you to spend less time on social media

Course Content:

  • Setting up your profiles the right way
  • Posting on Facebook Pages
  • Facebook Marketing including competitions
  • Facebook Groups
  • Facebook Advertising
  • Facebook Insights
  • Twitter Marketing
  • Learning to Tweet – the vocabulary
  • Twitter for customer service
  • Twitter Advertising


One Day

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